Turn Your Untapped Customers Into Profit

Businesses can’t afford to keep making more of the same products based on old assumptions about their customers. Shifting markets and recession means the margin for error is smaller than ever.

But, that also means it’s a really exciting time for companies to hit the mark and make the right things. Connectar shapes products and systems that deliver the meaning customers want in their lives and the growth every business is looking for.

To make the right things, you need to understand your addressable market better than you ever have before, and radically rethink the way you win and design for your customers, now and in the future.

Connectar arms innovators with human insights to spot efficiencies and drive growth

Most companies are looking to AI for efficiencies and new customers for growth and post-pandemic recovery.

But their in-house and in agency methods are recycling the same tools.

We are senior strategists, designers, researchers, and writers who break out of echo chambers, by colliding data with diverse perspectives and lived experiences. We help you know your customers of tomorrow, today, and design with a diverse group of people —not just for them.

For two decades, we’ve applied our cross-cultural fluency, and solid grounding in research, design, technology, and storytelling to reframe business challenges from a human perspective and align organizations behind customer-first solutions that stick.

Acting as a hands-on trusted extension to your company, and your research, analytics, product development and marketing networks, we challenge assumptions and uncover fresh insight into your global growth customer. By illuminating blindspots, we help you tap into new markets and audiences, and figure out what your business could make that would appeal to them. Then, we craft culturally poignant experiences that deliver what people really want and need in their lives around the world – from innovative products and services to progressive marketing.

Our practical go-to-market solutions win internal buy-in, and drive growth through customer acquisition, user engagement, employee retention, sales, profitability and reputation.

Our process is deeply collaborative and generous, sharing our ideas as we go, rather than in a single reveal at the end. And no project is complete until we have transferred knowledge to your teams along the way. We deliver the strength and credibility of multiple perspectives, and the simplicity of one elegant solution for you.

Inclusion is key

As a female-founded global design strategy practice and qualified intercultural competence practitioners, inclusivity underpins everything we do. Being an independent shop means we partner with the very best insight, design, and technology teams around the world, untethered from holding company ties, so you get the expertise you need without the excess overhead.

We always prefer a good conversation to a sexy creds deck. So, if you’re a business leaders, designer, or innovator who wants to understand the customers that matter and chart a clear path through complex product development, drop us a line. We’d love to hear from you.

Get in Touch

From complicated to communicated, with ease.

“The fact that an opinion is widely held is no evidence whatever that it is not utterly absurd”

— Bertrand Russell

How to work with us

Clear, crisp, and confident articulation of the right problem to solve. We hear the brief behind the brief by listening deeply to our clients’ hopes, fears and ambitions. Then, we translate their vision and knowledge into direction to develop a better solution, faster.
We find the bridge between hidden human needs and business capabilities that get customers asking “when can I have it?”
We uncover the cultural nuances that are critical to success, so you can win new markets and overlooked audiences. Deeply researched and collaboratively written go-to-market playbooks ensure that your offering resonates with customers and has measurable market impact.
Want to target new customers or engage existing ones differently? We work with your insights, design, product and marketing teams to carefully craft the right mix of qualitative and quantitative research to deliver the insights that move the needle for your business.
A great insight pays dividends. Reports, articles, and action plans that create “aha moments” for your internal stakeholders and external audiences, and shows them exactly what to do next. New perspectives delivered in compelling arguments that win buy in-and inspire action.
Written narratives that systhesise research and requiremgnts gathering into new products, services, and campaigns. We help you write evidence-based future prototypes and the roadmap to deliver it.
Strategic plans that have your teams work on the things that matter most to your customers and the business.
Most businesses need to track real world effectiveness, not vanity metrics. Defining and benchmarking success early on makes sure you’re tracking the right KPIs; testing and evaluating work in progress shows you what to fix and why. We help you make sure outcomes match intent.
Intercultural insight and narrative are two of the most singularly powerful skills for stand-out research and product strategy. We’ve taught research and design teams around the world how to develop both. One hour talks introduce the fundamentals; two-day intensives give teams new skills to understand new audiences and make their products better.
The ability to communicate effectively across cultures and embrace agile develepment are critical for leaders across disciplines. We work with leadership and talent teams to craft tailored learning and coaching programs, and give you functional training tools, including live interactive sessions, step-by-step modules, hands-on practice, templates, visual and written guides, videos, and more.
Bridging the gap between cultures helps organizations make the right things for the right audiences, and build effective teams. The Intercultural Development Inventory® (IDI®) is one of the most widely respected tools for assessing and developing intercultural competence at the level of individual, team and organization. We start where you are today, working with your people team and HR to assess your team and build skills and practices to further intercultural competence and link that back to business goals.

We know that insights and experiences need to do more than meet customer needs. They also need to deliver business impact.

We identify untapped audiences, markets, technologies, and approaches faster than most, and remove oversights and missteps before they happen. Then, we synthesize and structure those findings into plans that organizations can implement. And we see our clients through from discovery to launch, to make sure impact matches intent.

We can work independently or as an extension of your team. These are a few things you can expect from us.